Advertising Agency Business

March 21, 2010 15 Comments

There is a great scope of advertising business in India .This is because MNC companies which have recently been allowed to sell products in India depend heavily on the agencies to reach out to the common masses. Likewise small companies- coming up in large number -due to easy availability of business loans are looking for effective means to promote themselves in the market. With the help of these agencies small and big companies in India are trying hard to make their presence felt. Given the scenario, if you start your own advertising business you can make hay when the sun shines.

How to Start an Advertising Agency Business in India?
Before you start your own business, it is good if you acquire experience working at an advertising agency. Get your skills honed in copywriting and graphic art. If possible get an insight into how the accounting department works. This experience will stand you in good stead.

After learning the ropes you can venture out on your own. Choose an office in the right location. Pick a location that offers exposure to potential business customers. Obtain a business license.

Start Outdoor Advertising Business
Outdoor advertising is a very important aspect of advertisement agency. Get in touch with media houses and buy out spaces in important junctions. This is where your discretion would come into play. If the space you buy is in a busy location or in a location which would develop shortly it would turn out to be a sound investment.

Before you get customers it is important to devise a marketing plan. The plan must include an assessment wherein you try to find out what is going on in the market. Try to know the history and the current situation of the market. Analyze the major trends in the market. Have insight into the future. Your plan should also include what your client should do about the most important opportunities or problems presented by the situation.

You need to know how to deal with the brand. Once you produce results for your customers, you can build a portfolio to net more of the.

Start Online and Internet Advertising Business
Advertising business opportunity on the Internet has endless possibilities. Once you know how it works it can become a very profitable. All you need for this is a little bit of experience in advertising and thorough knowledge of how the internet works.

Internet Advertising Consulting Services has become a specialized field. You can always help companies get their names and brands on the web. This will give you an edge over other advertising companies – most of which are still focusing on contemporary methods of advertising.

Open your own advertising consulting services business today and step into the future.

15 Comments »

  • Scott Wilson said:

    Mr. Girish,
    If you are interested in this field and you are software engineer, then this is the perfect plan for you. This can be done part time as well. As far as the investment is concerned, there is not much investment needed in this. You need approximate 200-400 USD to start up.
    If you need any further guidance and assistance, you can surely ask as many questions as you want.
    Thank you.

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    S R Reply:

    Hi, I am also very much interested to set up an ad agency. But I do not have any relevant exp in the field but my strong point is I can think differently and can create some good ads which should be in a practical way. Please let me know how to start the ad business either through internet or external? Many thanks in advance for your inputs. Thanks.

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  • A R said:

    I am really interested in outdoor advertising. What is the process to start out door advertising? I am new to this. Can you let me know what all I need to know to get into this business..starting from applying for license to selecting spots,from the cost of renting places to the cost of constructing hoarding frame..please let me know.
    thank you

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  • S R said:

    Respected sir, I am a 4th year undergraduate (computer science) in a top-rated college in India. I even worked has an intern in a software company. I have a dream of starting my own ad agency here. Your post boosted me encouragement to this. How can I start online and internet advertising agency? Please help me out with some important information.

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  • V U said:

    I am interested in to start an ad agency. Can you please help me find out total estimation cost to establish, and licence procedure + costs.
    Also suggest me some good name for my ad agency.
    Thank you in advance

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  • M F said:

    Hello, I am planning to open an Advertising agency. I am only 21 and I really want to make this ad agency business work. Can you help me how to set up this business, what are the requirements and how to make this work? Thank you.

    Reply This Comment

  • SR said:

    Respected sir,
    I am a BBA student and hence like to start up with add agency. Can you help me out in identifying the estimated cost, legal formalities and what other qualification I have to bear.
    Thank you.

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  • ST said:

    Hello Sir,
    I have 4 yrs experience in IT field but now I want setup an Ad Agency please suggest me all about this. And how I can start my own Ad Agency? Please give me your valuable suggestions.
    Thank you.

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  • RM said:

    Hello sir,
    I have creative ideas and very passionate toward advertising, I want to open a outdoor advertising agency, I can get clients but the important aspect is how to get the spaces, does it need some thing legal rules or norms . for example like billboards or hoardings. and how should I charge them.
    Please help me out.

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    Scott Wilson Reply:

    RM,
    Legal issues are there. You need to take the permission for every space you want to occupy. This permission you can get from local police authority. Places are available like buildings, complexes, road side banners etc.
    Thank you.

    Reply This Comment

  • VJ said:

    hi,
    I am currently working in a advertising company as an senior accountant now I want to leave my job and set up my own ad. agency but the main problem is that I don’t know how I get work & how I make contact with my customers for work. I can pay good commission to whom who give me work & good suggestion. Please give me your good suggestion if you have.
    Thank you.

    Reply This Comment

  • Kamlesh said:

    Hi,

    I want to start my own advertising agency. Can you give me the idea how to start the work. Actually, I am working last 5 years in advertising field. I worked 3 years for U.S. newspaper & magazine. Now I want to work for Indian newspaper advertisement or commercial advertisement.
    So please suggest me.

    I am waiting for positive reply.

    Thanks.

    Reply This Comment

  • BPM said:

    Sir,
    I am an electronics engineer, and I am interested in starting up online & internet advertising business. I can invest upto 5 lacks. Please give me the legal, technical and rough idea of how this business works.
    Thanks

    Reply This Comment

  • srinivasa said:

    Hello,
    I have completed my MBA this year and I am working as an accountant in pvt company but I have interest in ad agency. Please tel me how can I start ad agency, and what are the requirements and estimated cost?

    I am waiting for your suggestion…

    Reply This Comment

  • Arup Paul said:

    Hello, I want to be start a small grade business of any type of sale, manufactures or retailing. I want to give very clear idea to you. I’ve experience in the field, marketing,small advertising agency, computer related field etc. Hope you will soon reply me.

    Reply This Comment

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