Communications professionals in India have diverse choices in their field. Whether it is the banking sector, marketing sector, hospitality sector or healthcare, and most importantly the media, one can find huge openings in these fields. One can even work as a freelancer or in a public relations firm, in the Foreign Service, non-profit organizations, in labor unions, in the medical services field, and at technical and vocational schools and colleges.
Job Description
The duty of a communication professional is to build and maintain a favorable image for an organization. The scope of their job includes doing research and compiling data, writing reports, and press releases and coordinating special event and meeting opportunities for target groups. At times professionals need to specialize in specific skills, like crisis management, or healthcare.
Skills Needed for Communication Job
A bachelor’s degree is the minimum level of education you need to have for starting your career in this field. A master’s degree will help you become a public relations manager.
For a career in communications career, you need to possess curiosity and creativity. This will help you easily adapt yourself to different audiences. As a technical writer, for instance you need to communicate with industry related aspects to grasp the terminology and processes of the field. As a communication employee of an engineering firm, you need to communicate in an engineer’s language newsletters and employee memoranda. After learning the required terms you need to translate it in a soft language to help shareholders understand them and also for press releases.
Types of Communication Jobs
- Mass Communication Jobs/Communication Major Jobs
Communication jobs in India offer a great career to youngsters. With television becoming a popular medium of entertainment the number of news channels is continually on the rise. Likewise more radio stations are being launched at a short notice. Even newspapers and journals find an important place in the common mans life. With increase in readership books are seeing resurgence in the market.Advertising has begun to play a huge role in promoting all types of goods and services. So many ad agencies are coming up and flourishing soon. All this augurs well for a career in communications in India.
Cinema in India has witnessed a huge revolution. There is increased scope in related fields like sound recording, cinematography, editing, art direction and production design, animation, acting, computer graphics and screenplay writing. - Public Relation Jobs
With a communication degree you can look forward to good government jobs. Public relation officers in government organizations have to gather information and write speeches, media releases, and newsletters. All major departments including zoos, parks, or museums have a public relations officer. - Marketing Communication Jobs
Good marketing communications is come into some different styles and approaches and it can be delivered through various mediums like radio, TV, Internet, mobile, and many more. Communication specialists can work in sales and marketing as well as training departments.
Institutes offer Mass Communication/Mass Media courses
Several institutions in India offer Mass Communication/Mass Media courses. Completing a course in mass communication from any of these institutes can give you a head start in your career. Some such institutes are:
- The Xavier’s Institute of Communication (XIC), Mumbai
- The Indian Institute of Mass Communication, New Delhi
- The Asian College of Journalism, Chennai
- Film and Television Institute of India (FTII), Pune
- The Symbiosis Institute of Mass Communication (SIMC), Pune
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