Starbucks Franchise Opportunities: Fees, Cost and How to Take or Open
November 7, 2010 10 Comments
How to Open a Starbucks Franchise
- Though Starbucks is a ubiquitous brand all over the US and other countries, it does not actually offer a “franchise”.
- Stores not owned by the company but sell Starbucks coffee are called Starbucks licensed stores. This is actually quite confusing to the general public. So, for simplicity, we shall use the term Starbucks franchise for the rest of the article.
- There are plenty of ways to obtain a Starbucks franchise. Among the best options is to open your own restaurant, bookstore, gift shop, or whatever business you can think of. Then, apply for a Starbucks license. If the store qualifies, Starbucks will give the license.
- High traffic retail locations have a higher chance of obtaining a license.
- Starbucks will then provide the retail shop owner with the necessary products and training.
Starbucks Franchise Fee and Cost
- The costs and fees of the franchise can vary from one place to the other. This depends on a lot of factors, including the location of the retail store and the demand for the product.
How to Take Starbucks Franchise
- Find a good retail location – the higher the traffic to this location, the better. Popular choices are inside:
- key areas in the mall,
- and many others.
- Make sure that the location has a lot of potential Starbucks customers. The higher the number of possible customers in any given location, the higher the chances of the license being granted.
- Sell a product that would sell excellently along with Starbucks coffee. Popular choices would be:
- Gift items
- Newspapers and magazines,
- Breads and pastries,
- and others.
- Then, contact Starbucks through their website or directly contacting company headquarters in Seattle.
- Wait for response from Starbucks. If positive, find key personnel and staff to man the store.
- After qualifying, Starbucks will help set up the company store by:
- Providing equipment,
- Providing products and supplies, and
- Train staff.