How to Start a Fitness Center: Plan, Cost & Fitness Business Marketing

December 28, 2010 One Comment

Starting a fitness center is one of the most lucrative business options available these days. Global surge in the awareness of physical fitness program has boosted the business aspect of fitness centers. There are several things that combine to make establishment of a fitness center a possibility. Let’s explore into them to know what it takes to start a fitness center successfully.

Plan to Start a Fitness Center

Growing awareness and need of people to undertake regular and specialized fitness programs have paved way for establishment of large number of fitness centers.  Modern fitness centers are not like the ones that used to dominate the field until a few years ago. Modern fitness centers are high-tech. They feature lots of fitness equipments that are digital and computerized. Apart from equipments, the ambience and services that are on offer at modern day fitness centers would make you believe that you are being served at any five-star hotel.

Starting a fitness center is a wonderful way to score entrepreneurial advantage. However, it requires strong planning and huge investment.

Let’s explore into the basic requirements to own a fitness center.

  • Have fitness spark in you if you plan to open a fitness center. It helps much to grow your business. However, it is not a mandatory requirement. In case you are not a qualified fitness trainer yourself, you would require to recruit specialized professionals to run the center.
  • Be clear what type of fitness center you want to launch. There are various options before you. If you want to just start a basic gym, you can proceed with little resource. But if your option rests with starting an exercise studio, you require to gather elaborate resources as exercise studios are known to offer various types of personal trainings, cardio classes and customized services. In this regard, you have other options, as well.
  • You can open a fitness center as a franchise of any reputed brand.
    But this option would always require you to operate your business under the direction of the company whose name you have been using. Opening a gym of your own would give you the freedom to dictate your own terms.

Marketing a Fitness Center

Most important marketing strategy of a fitness center is to undertake powerful advertisement campaign. It works like nothing else. You are recommended to keep aside a separate fund to be used for all kinds of ad campaigns for your fitness center business. You ad campaign should also include mailer intended for general people. The mailer should be used mainly to announce special offer and discount packages.

Cost to Start a Fitness Business

Cost to start a fitness center may be around 60000 to 1,000,000 USD depend on various factors like its location, size, infrastructure, interior decoration, equipments and other amenities.

One Comment »

  • B H said:

    Hello, I am a fitness trainer with hopes to start my own fitness centre in the next two-three years. I have no idea where to buy good quality affordable machines and equipments. Can you please help? Also let me know how much does it cost to start a gym….

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