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The Success Story of Coca-Cola: Strategies and Plan Behind Marketing

Posted by Scott Wilson on in TX 0 Comment

As we all know, in beverage market there are two very strong players named Pepsi and Coca-Cola. These biggies are competing since a ling time to get more and more market share. This is a never ending fight of two companies. Such a cut-throat competition makes them more conscious about the promotion and marketing.

Coca-cola has to market and promote its brand continuously.  Every month they have new campaign with innovative television advertisements and witty slogans. Coke’s marketing efforts have been some of the most famous and ideal efforts. Coca-cola’s advertising slogans and tag lines are easy to remember and fun giving and that is what makes Coca-cola different than others.

How does Coca-cola Do That?

  • Television Marketing
  • Hoardings
  • Attractive Advertising Campaigns
  • Celebrity Endorsements
  • Contests and Schemes

Television advertising is one of the most used media by Coke to market its brands. Coca-cola spends a huge amount of money every year to advertise on television. Coke prefers the most watched television programs and events on TV Channels to place its advertisements.

Coke uses celebrity endorsements as a weapon in advertising. They hire the most famous and favorite celebrities for their brand endorsement. Every year Coke pays a huge amount of money to many celebrities.

Hoardings are also a great media for Coke to promote its brands. Coke use hoardings mostly in rural area and semi urban area to attract people. Hoardings with eye catching graphics and thought provoking slogans make Coca-cola an out-standing advertiser.

Coke used print media also as a medium to publicize and promote its brands. You can come across many articles and advertisement of Coca-cola in some news papers and magazines. Coke places its advertisements in highly popular magazines.

Partnering in some event and functions is also a great way of promotion of brands. Coke partners with many events and functions. Coke sponsors many contests to promote its brands. Coke also sponsors big events like FIFA world cup and ICC world cup etc. These are the big events reaching to millions of viewers. This sponsorship allows coke to place their advertisements during the event and promote its brands simultaneously with the event.

Coke also sponsors reality shows to gain more eye horizons of viewers. “Official associate sponsors and official presenting sponsor Coca-cola” you can hear these lines while watching many television programs and reality shows. Some of the most famous of Coca-cola are launched during these reality shows and big sports events. Coke is also known for the most creative and innovative advertising.

Coke selects marketing campaign according to the culture of the country for which the advertisement is being prepared for. It takes care of characters, colors, music, location, celebrity etc. while designing the advertisement.

Thus, as explained above, Coke markets its brands differently and in creative way. Marketing professionals and students should learn Coke marketing strategies as case studies.

Find Out How to Start a Construction Business Easily and Effectively

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When learning how to start a construction business, the process of getting a license, finding a location, interviewing and hiring employees, and most importantly, marketing for customers can be daunting. It can be useful to start and market your own construction business with minimal costs and headache to you. It will take a clear and simple construction business plan to effectively carry out all the requirements you need to achieve your perfect ideas.

Basic Steps to Starting Your Construction Business

It may seem like there a million and one things to do when starting a business but actually, it is fairly quick and easy because you can relate your personal experience to learn from others’ mistakes. If you have ever felt scammed or overpaid for a small renovation to your house or other property, then you know you will never go back to that business for your construction needs. Be trustworthy and offer sound advice that gives your customer something worth it for their money besides promising words.

Consider the other important things to do before starting

  • Obtain all required licenses that your local city and state government will require in order to have a legal construction business. That is setup for tax payments and filings
  • Do your homework and find out what credentials your workers require and also what certifications your business needs to do
  • Make sure to buy insurance for your workers and business in case of accidents or injury on the job because these costs are extremely high and cannot be paid easily without breaking your budget

These are just the basic steps required for starting your business and to be approved to operate as a construction company in the first place.

Marketing Your Business Before You Begin to Operate

It would be wise to start marketing your business and letting the local community know that new construction company is coming. Print up business cards and flyers that contact your business name, location, and your personal contact information to keep things more casual. Also take a quick around the local hardware stores and related businesses to get to know them and ask them to suggest your services to others. This can be a great way to build a business network and have others marketing your business for you, and you can do the same for them.

Build Your Construction Business Effectively

Consider doing basic research about licensing and special permit requirements, this can drastically save you time and money in the long run. Also get to know your potential clients by taking a stroll around the community and get to know the local businesses as well. Have business cards and flyers ready for when people ask for your contact information for future reference. Don’t wait until last minute to get your name out there, be sure to let the community know exactly when your business is starting.

How to Start an Ice Cream Business: Ideas, Plan and Step-by-Step Guide

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Step-by-Step Guide on How to Start Your Own Ice Cream Business

Starting your own ice cream business can be a smart and profitable decision for you. But learning how to start an ice cream business can also be confusing for the first time so here is a guide that can help you through each step. There are many factors that will determine how successful your soft serve cream business can be.

How Much You Need to Start an Ice Cream Business

First, consider will you be buying the property for your business or you will be renting instead. Buying property can certainly incur more expenses but can also be an investment towards saving on rent in the long run and you will own the real estate which has big value for the future. Renting or leasing is also a great way to maintain a balanced budget especially if you are tight on finance and need more money to put back into the business for employees or restocking inventory.

 How to Get Started With a Soft Serve Ice Cream Business

The next thing to do before you stock up on ice cream and start hiring employees is to get your employer identification number with the Internal Revenue Service and complete your tax filing procedures. This will allow you to register your business to start collecting sales taxes. Also check with local health and zoning departments to complete proper registration. Make sure that also pick a great location where there is plenty of foot traffic or available.

How to Map Out Your Main Plan

There are other things to consider when mapping out your main business plan for success. Make decisions on what flavors of ice cream to offer, specials or featured flavors will be rotated on a regular basis to increase appeal etc. You can also offer holiday or birthday and other occasional trays to attract more customers. Also take a peek into any competition in the neighborhood and access their secret to success and properly plan counteroffer or action.

How to Get Your Business Out There

It is commonly known that if no one knows where you are or that your business exists then there is no possible way for them to come find you unless they stumble upon your exact location. So to increase your chances of being found, you must do a little advertising and market your business name before you actually open up your shop. Go with a few friends or pay a couple local teenagers to post flyers with your grand opening date, location and contact information, and maybe even a promotional discount for buying.

How to Be Successful

If you follow all of the steps and be creative with opening and promoting your ice cream business, you can easily be an ultimate success in soft serve and other ice cream. There are many available resources online you can check out.

Starting an Avon Business: How to Promote And How Much Does It Cost

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How to Make an Avon Business Plan

Failing to plan is just as good as planning to fail, or so were told. This little nugget of truth though cliché is very true when it comes to business matters.

  • The Avon business world is very competitive and needs sharp, focused and competent individuals, who can anticipate and plan for any eventuality in the business.
  • The avon business world has close to 6 million representatives worldwide, and a good understanding of how all these work together is critical for the development of a workable business plan.
  • The plan should also include the capital layout, as the business will need an initial purchase of stock as well as some marketing strategy.

How to Start an Avon Business

Get information

  • Find out how the avon direct sales and marketing works, this is critical, since one cannot plan without knowing what they are getting into.
  • Some of the critical matter that should be known is, things such as the company policy regarding sales, new recruits, profit sharing, legal liabilities and of course the most important of all, if the business does not perform as expected, how to bail out of the ecosystem.
  • Some direct marketing outfits have a poor reputation when it come to receiving returns, billing, and support for their sales representatives, so it is wise to be careful.

Competition

  • The best thing to do before committing you is to check out the competition.
  • The target area you intend to server should be big enough to serve both the newcomer and the seasoned representative, if the area is not big enough for both, it would be best to consider not doing it or relocating to a better less competitive area.
  • While along these lines one should also check out the techniques the competition uses and identify a flaw in their method, or a need they have neglected as this could be the opportunity you need to explore.

Capital

  • One should find out how much is needed to get an avon business started.
  • The amount is heavily dependent on the volume of product that is purchased from avon.
  • Capital is always minimal, and the amount available should be used wisely, only products that are in demand should be obtained fro resale in the beginning of the business.
  • Some of the capital will be used for obtaining some storage space for the products in case one will not use their own home.

Advertising, Marketing and Sales for Avon Business

  • A marketing strategy should be created to maximize the exposure of the enterprise.
  • The basic place to start would be to look at the sales information from a mentor (every avon member is recruited by or affiliated with a mentor), find out the potential sales as well as the sources of those sales and the marketing techniques used.
  • Consider hosting parties to out to more potential customers and find new and creative ways to meet sales targets.
  • With the Internet it is now possible to reach out to a large audience at a very small cost. After this one can order the products and build the business from the ground up with honest sweat and sacrifice.

How to Start a Biotech Company: Plan To Setup Your Biotech Business

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Every pharmaceutical company that makes life saving drugs, manufactures synthetic substitutes use to make human lives healthier and more fulfilling, begun as a concept in one man’s mind.

The industry is incredibly profitable, and so long as on has a revolutionary solution to a medical problem man has or could have, this is the place to start a business. This is the way to start your business in this fast paced sector.

Steps to Start a Biotech Company

Obtain patents

  • Every precious invention will need some forms of protection from fraudsters, and more so in the medical industry where lives, not just intellectual property are at stake.
  • This is true regardless of the applications to which the innovation or invention will apply, from revolutionary food production technology that will solve the world’s food problems, to the cure for AIDS.

Leadership

  • Before the startup can be successful, good leadership is necessary. The transition from a purely scientific or academic environment to a business one is difficult to say the least, hence some traits like foresight, determination and sacrifice will be required on the part of the leader.
  • Some C.E.O.’s of startups can work for free to ensure that the available funds are all channeled to product development, as funding can be scarce for these kinds of businesses in the early years.
  • It is also important to get leaders that can pass the evaluation of financiers since the financiers will take into account the experience and knowledge of a company’s leaders.

Funding

  • Biotech firms though founded for the purpose of monetizing an idea, take time before they become profitable.
  • Most biotech firms will need funding and that continually so, until the products being researched on are ready and approved by the relevant government authorities.
  • This process may take anywhere from days to yeas or even a decade, depending on the research and development required and any tests and trials mandated by the government authorities.
  • Grants may be used as a source of funding in the early stages as well as other investments from public interest groups. Every process in the product development cycle must be optimized to save funds and keep costs to a minimum.
  • One of the techniques used is to outsource R&D to larger companies or institutions that have established infrastructure, personnel and procedures.

Government regulation

  • Biotech is tightly regulated buy the government and ant start up needs to be well versed with the regulations that govern this sector.
  • Some of the governing bodies include the Food and Drug Administration and laws include the HIPAA (Health Insurance Portability and Accountability Act) for places like America, and similar institutions and laws around the world.
  • These regulation and laws not only determine how the company itself operates, but also govern other distinct organizations that may provide lab space, facilitate animal trials and the like if the company outsources these activities.

Shrewd marketing

  • Once the drug is developed and approved, this is just the beginning, as this does not mean that sales will appear without effort.
  • Most individuals that will need the drug may be insured, and it is crucial that the company does not miss the opportunity to have the drug awarded a favorable code, and guarantee it will make its way in to the hands of those who need it.

How to Start a Rabbit Farming Business for Profit: Plan and Ideas

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Rabbits are big business.  A rabbit farming business can be a very lucrative business for the savvy entrepreneur who has a talent in animal husbandry and farming.   This type of business can be tailored to the owner’s specific needs or wants for the business.  There are several industries that rabbit farms will be able to bring in a good profit from.  Starting a rabbit farming business does not require too much seed money to startup as many other businesses do, but it does need knowledge of the animals, how best to raise and board them, and which businesses to market.

Start a Rabbit Farming Business for Profit

Deciding on an Industry

  • Before embarking on a rabbit farming business it is best to understand the different industries that are interested in rabbits and for what purposes.
  • Restaurants:  Rabbit meat is in high demand for its tender and tasty meat.  Raising rabbits for restaurants is a good way to earn high profits.
  • Clothing Manufacturers:  Rabbit fur and wool is often used for clothing such as jackets, gloves, ruffs on clothing, purses and many other garments.  It is especially popular in colder climates such as Russia.
  • Rabbit Breeders:  Some rabbit farmers raise their rabbits with the sole purpose of selling to rabbit breeders.
  • Laboratories:  Although some may get offended, many rabbits are raised for the sole purpose of being sold to laboratories for experiments and testing.

Choosing the Rabbits for the Farm

  • Before you go out and buy a bunch of rabbits, it’s important to know which of the above industries you will be targeting.
  • Study the different breeds of rabbits to become familiar with their wool and fur as well as what kinds the different industries prefer the most.
  • If you are considering clothing manufacturers, white rabbits are the most common.  White rabbit fur is the top selling of all rabbit fur and wool in the clothing industry.

Starting the Farm

  • Once you have decided upon which breeds and types of rabbits you want to farm, it is time to decide how many rabbits you should get to begin and how to take care of them properly.
  • A small rabbit farm can consist of anywhere from fifteen to a hundred rabbits.  If you are new to this type of business, it is best to start of small and learn the business and then expand as you are financially able to do so.
  • Rabbits do not do well in extreme climates and temperatures.  Providing a pen, usually surrounded by chain link fencing will be adequate for proper ventilation and ease of cleaning.  Be sure to have enough water and food in proper containers for the animals.
  • Rabbits are burrowers so be sure to have enough bedding material for them to make their nests and be comfortable.
  • Check with your local state, county and city laws and ordinances for any special licenses or permits you may need.  If you plan to farm rabbits to be sold at laboratories you will need an additional special license and special rules and regulations to follow.

How to Start a Collection Agency from Home: Plan and Tips

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Collection agencies are in high demand in today’s current economy.  A lot of people are finding it difficult to meet their financial obligations due to loss of employment, a cut in hours at work and other various reasons.  Collection agencies have all they can do to keep up with the current demands of their clients.  If you are interested in starting a collection agency, now is a good time.  However, just because there is a high demand for this type of service, it still requires a lot of hard work and knowledge of the market to be able to succeed.

Plan for Starting Collection Agency

  • The first order of business is to set up a detailed business plan.  If you will be seeking financial assistance from lenders or investors, the business plan is a necessity.
  • Include at least the past five years of your financial information in the business plan.  This includes bank statements, tax return records and any other loan information (paid off or still outstanding), assets and other financial obligations.  Potential investors or lenders will also like a current and updated list of the names and contact information for all of the financial institutes that have held or currently hold your accounts.
  • Before a lender will be willing to consider offering you financial assistance, they will want to know how you foresee your business’s future outlook.  Put together a projected profit and cost analysis for at least five years, possibly even ten or fifteen years as well.
  • Marketing is essential to the success of any business.  Develop an aggressive marketing strategy that details how you plan to advertise your business and gain customers.  Potential lenders will use this information when determining if or how much they are willing to lend you to start your business.

Getting Started from Home

  • Get needed education and certificates.  Take several accounting courses as you will be dealing in financial matters; debits and credits.  If possible, try to at least become a certified CPA or other financial degree.
  • Learn the laws and regulations that govern the Fair Consumer Act and other laws pertaining to the rights of consumers in your area as well as the federal laws and regulations.  Without this knowledge it is possible that you may end up violating a harassment law or commit another type of violation without even realizing it.

How to Develop the Business

  • Armed with the education and knowledge of the market, it’s time to develop the business and get clientele.
  • Visit and get to know the businesses in your area.  Research the types of businesses that may be of need of your services.  Avoid those that probably wouldn’t use your services more than once or twice a year such as auto body repair shops or other businesses that don’t usually have a high demand in collecting past debts.
  • Research the different software material available for collection agencies.  You may not necessarily need these upfront, but it’s a good idea to know what is available and how you may use them for future growth.
  • Aggressively market your business.  Drop off business cards to potential businesses and try to set up appointments to meet with management.  Study your competition and see how you can provide better services and lower costs to gain more clients.

How to Start a Private School: Things to Know Before Starting School

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Starting a school of any kind is quite an undertaking.  It takes a lot of hard work and investment to be able to start a school successfully.  The entrepreneur who is interested in starting a private school has a lot of work ahead of them; however it is still possible as long as you are aware of the challenges, have the financial backing and work extremely hard to put it all together and become successful.

Steps to Start a Private School in USA

Before Starting the Private School

  • It is important to note that starting a business like this isn’t like many other self-starting businesses.  It will take at least two years from conception to completion and perhaps even longer.
  • Consider your local area and what types of schools are already available to the population.  While you’re doing your research concentrate on all of the grade levels as well.  There may be a lot of high school resources which might mean a greater need for elementary and primary education levels in your area.
  • Develop a well-structured business plan that details your financial status and your goals for the school you plan to run.  Include in the plan your projected growth, profits and costs for at least the first five years.
  • Create a five year budget plan that details expenditures you expect to start up and continue.  Include such things as materials, building expenses, insurance premiums, payroll and so forth.
  • Gather together others who are interested in your project such as parents and other individuals who have knowledge and expertise that can help you.  For instance, try to find parents who are lawyers or teachers and/or who might have the ability to help you finance the school.  This way you can start forming a committee that can turn into the Board of Directors of your school while you are getting expert help, advice and possibly financial backing.

Starting the Private School

  • With your business plan and budget plan put together, start working on financial backing and investors who would like to help get your business going.  This process may take a while so it is a good idea to get started now.
  • Contact your local, state and federal licensing boards to find out all of the necessary permits, licenses and insurances you will need to run your school.
  • Start looking for a building and/or land to house your school.  Be sure that there is enough property/space to be able to accommodate your school as well as future additions, parking and so forth.
  • Start off in stages.  In other words, if you are planning on having your school for ages K-12th grades, start with only the first couple of grades first.  This will give you time to start building the school, a solid reputation and income while you gradually add the other grades as needed.
  • Order all of the necessary supplies including teaching materials, office equipment, classroom furniture and so forth.
  • Start looking for qualified teachers for your school.  Some of them may even offer to volunteer at first just to help out.
  • It is very important to find an attorney who will help you with all of your legal concerns and obligations.  Perhaps one of the people on your committee will be an attorney who could offer his or her services for free or for a reduced rate.

Debt Collection Business Start Up Guide, Plan and Opportunity

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With the way the economy is today, there is no shortage in the need for efficient debt collectors.  Debt collecting is a hard job and requires the right type of personality and education to pursue a career or start a business in this field.  If you are interested in starting a debt collection business you will need to have a sound business plan, an understanding of the laws and regulations regarding collecting debts and a way of developing a strong customer base.

How to Start a Debt Collection Business

Plan for Starting Debt Collection Business

  • A business plan is essential in the survival and success of any business.  If you are seeking financial backing, the investor or investors will need to see a copy of your business plan before making any decisions.
  • The business plan details your financial history and credibility.  It should include at least the last five years of financial records such as bank statements, tax records and any other loans (paid or outstanding) and equity you may have.
  • An investor will also want to see your calculated projections for your expectations on profits and costs of the business.  Plan to have at least five years, sometimes as much as fifteen years, worth of carefully calculated and documented projections for your costs and profits.
  • No business can succeed without some aggressive marketing.  Include a detailed marketing strategy that explains the different angles and plans you have in mind for advertising and gaining customers.  Potential investors will want to look at this to get a better idea on your business ideas and potential.

Getting Started (Start Up Guide)

  • After making a business plan, it’s time to decide on a business name, professional logo and catchy phrase.
  • Be sure to register your logo, business name and phrase with your local business directory.  Collect license and permit information from the city hall and any other legal documentation you may need.
  • Take classes to help you succeed in your business.  For example, accounting classes are a must since you will be dealing with debts and credits.  Knowing the fair debt collection policies are also necessary as you can be held accountable for harassing clients, even if you were unaware you were doing so.
  • Study software applications that may be helpful when your business expands.  You do not need to necessarily purchase software equipment at the time of startup, but you should be aware of them so that you can prepare your business for when you will be able to convert to the applications.

Office and Customers (How to Run)

  • Unless you have a building that you will be leasing or renting, you will probably be working from home.  Obviously the most important staple of the office will be a computer.  It would be a good idea to have a backup computer as well just in case something happens to the main computer.
  • Develop or have someone develop a professional looking website for customer to be able to find your business.
  • Contact local business with your business cards and set up meetings to discuss how you may help them collect their debts.

How to Start a Home Health Agency: Steps to Open Home Healthcare

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Home health care is big business. There are a lot of people who require assistance because of health issues that keep them or their loved ones homebound. Many are more comfortable in their own homes and do not need the full time care of healthcare facilities. Others simply just may not be able to afford the high costs of being a resident in a long term health care facility. For the savvy entrepreneur who has a love of helping others and knowledge of the medical field, this is an excellent business to get into. Starting a home health agency requires dedication, the right licensing and strong marketing to be able to succeed in this competitive business.

How to Start a Home Health Agency

Getting Started for Your Home Health Care

  • If you plan to run a home health care business then you will need to have the educational background to support your business. You should at least have a nursing degree as a Certified Nurse’s Assistant (CPA) or greater. Most home health care providers are required to have a nursing background to be able to work.
  • An educational background in health administration is also a huge benefit. Any type of business administration background would be extremely helpful in providing knowledge and understanding of running a business.
  • Decide upon a name and logo for your business and register it with your local licensing agency.
  • Conduct research to see what type of licenses and permits that may be required for your city, county and state. Federal regulations will also apply to you, so be sure that you are up to date on all laws and regulations that apply for home health care providers.
  • Develop your business plan. A business plan details what you envision for your business, your financial credibility for at least the past five years, your estimated analysis of profits and costs for at least five years and a strong marketing campaign to advertise your business.

Developing the Home Health Agency Business

  • It is probably more feasible for you to start your business out of your home until you are able to grow enough to afford to lease or rent a building.
  • Advertise in your local newspapers and other avenues. Post flyers and bulletins in hospitals, clinics, Laundromats and anywhere else where you think you can gain good exposure.
  • Attend senior citizen events to make yourself known to that portion of the community. Be prepared to have business cards and other pamphlets or information to hand out as necessary. This is a good way to network while getting involved in the community and making a name for you and your business.
  • Set up your home office with the equipment and supplies you’ll need. Most likely you will only need a computer, phone and basic equipment to start.
  • Acquire appropriate insurance you will need to be able to work in other people’s homes. You may need to get a business auto insurance policy if you will be transporting your clients to appointments, shopping or whatever errands they may require of you.
  • As you gain customers, you may need to hire others to help you keep up with your work load. Be very careful whom you hire and check their backgrounds carefully. Be sure that they are appropriately licensed to be able to work for you.