Today, there is stiff competition in every field. If you are there to sell something, you are a part of that competition. Companies are spending billions to survive in to competition. New concepts for marketing are coming out.
What is green marketing? Green marketing is a process of selling products and services based on their environmental benefits. These products may be environmentally beneficial or non polluting towards the nature. Such products and services are called eco-friendly products and services. The best way to market these merchandise and services is the green Marketing.
Green Marketing is basically making the customer think that these products are harm less to the nature and environment.
Many educated and conscious people will prefer Green product or service rather than others. This is entirely psychological marketing attempt to target a specific cluster of customers. An assumption that this product will not harm us and environment, increases chances of getting purchased of that product or service. But this marketing strategy can not be used for any random products. You have to have honesty in this matter. If you are marketing any product or service as green product, that product has to be eco-friendly in some or the other way.
One thing that has to be considered is that “Do not ever degrade other products while marketing yours as green.” Many marketers make advertisements in such a way that can be deceived. Do not make an attempt to prove any other product inferior. Let the consumer make that decision.
This marketing is mostly used in B2B sectors and industrial products. Companies can prepare advertisements displaying celebrity recommending the product because of the greenness that the product have. If possible, you can briefly make them understand the greenness of the product scientifically. Though this is not possible in every product, in industries it can be used.
So this is what green marketing is and how it works. If you have any questions regarding the dame, please ask here.