Everyone is looking to go green and do what they can for the environment, especially commercial businesses that are under pressure to do so. If you want to start a green business, there are many ways to do so. Here are some pointers that can get you started in the right direction when it comes to going green:
Determine a Local Need
- Take a look at local area businesses and see what sort of supplies and products they use. It is easier to start any business at the local level so these are likely to be your first customers.
- Do a market study regarding which businesses want to go green. For example, a school district that is looking for paper would probably want to use recycled paper as long as they can get it for a good price.
- Attend meetings as well as civic functions. This not only gets you out and about meeting people, but also helps you discover where the green needs are and what you can do about them.
- Volunteer for committees that are focused on going green. This can help not only the community for which you are volunteering, but also get your name out there as someone who cares about the environment.
Find Green Products Suppliers
- Take a look at green product suppliers that will be able to get you the products that you need for your business wholesale.
- Consider local suppliers and even entering into a partnership agreement with them to save money and take advantage of a bigger piece of the market.
- Go global and also look for suppliers all over the globe.
- Start with local businesses where you can present a business plan that will enable them to go green. Remember that you are most successful when you help others get what they want.
- Become active in your local chamber of commerce. It is not just good enough to join and be a member. you want to be active so that people associate you with your business.
- Use direct marketing to contact your target market regarding your business and how you can help them go greener. It is advisable to give some sort of discount for new clients.
- Make sure you use repetitive marketing as well. Put your business name on cars, vehicles and anything else so that people become familiar with your name and establish a sense of trust, even before they use your business.
- Have brochures as well as other information on hand to give to people who ask just what you can do for them or their business. The more knowledgeable you are regarding your business; the more likely you are to get clients.
Establish Yourself as an Eco-Expert
- Give free presentations about how to go green to establish yourself as an expert in this field. Those who are considered experts in a particular business are more likely to get business than others who do not market themselves.
- Write articles and e-books about your business and the benefits of going green. This not only establishes you as even more of an expert and markets yourself, but also is a tool used in repetitive marketing.
- Submit press releases to the local paper and consider writing a free column for them to promote your business. Most local papers are looking for those who will submit free content and this can help you establish as well as grow your green business.