Tips, Ideas and Opportunities for Starting a Card Making Business

Do you have a knack for saying just the right thing at the right time?  Do you like the idea of being your own boss and using your creative streak to make money?  If both of these apply to you, you may want to learn how to start a card making business.

How to Start a Card Making Business?

Many people will pay money for unique cards that they cannot get currently in stores.  You can use your creative nature to come up with a line of cards that others will want to buy and then use these tips to get them into stores as well as sell them in other venues:

Learn the Card Making Process

  • Learn as much as you can about how to print cards, how to get the most out of your printing ink as well as the right type of card stock to use for unique cards that you can make from home.
  • Understand how to use photos and which photos are available for public use.  Be aware of copyright on certain photos and poetry that cannot be used for profit.
  • Explore public domain for royalty free photos as well as poetry that can be used in your card making business as these are free for the taking and can be exploited for a profit without having to pay royalties.  Intellectual property such as photos, art and poetry created before 1921 is free for the using by anyone as it is in the public domain.

Figure Out Your Costs 

  • Figure out how much the card stock, ink and envelopes are going to cost you.  Look for online resources that sell these materials bulk and also allow for mistakes as well as samples that will be made.
  • Estimate your time and how much it will take of your time to create the cards.  You should always value your time whenever you are estimating costs for doing business.
  • Include costs for business cards as well as gas, stamps and sample cards so that you can market your creations.  You are going to want to send samples out to stores so that they can get an idea of what you are selling and decide if they want to sell them in their stores.
  • Consider investing in card racks to display your cards professionally. These can be used in stores as well as craft shows.

Market Your Cards 

  • Start marketing your cards by sending one of them to everyone that you know, along with a link to your website so that they can take a look at your cards that you have created and spread the word that you are in business.
  • Approach small businesses in the area to see if they will sell your cards.  Florists are an excellent way to sell cards as many people who go in for last minute gifts will want to pick up a card.  You can give them a portion of the profit in exchange for promoting your card line.
  • Approach larger stores to see if they will carry your line of cards.  Do not get discouraged if they do not agree to do so as many of them are under contract with larger card companies.
  • Use your website to promote your card business and consider creating e-cards that can be purchased for a small fee.  This can promote your card line as well as give you some revenue, at no cost to you as it does not cost you anything to create an e-card.
  • Give donations and gifts of your cards for charity events as well as other local events to promote your business as well as goodwill.
  • Contact your local paper to tell them about your business.  If you have a unique line of cards, they may be interested in knowing more about it and thus, give you additional exposure for your business.

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