How to Write an Attractive Slogan for Your Small Business

Launching a business venture has become top preference for many. Nowadays, a large number of people are interested in starting their own small businesses for earning their bread and butter. If you are among them, you can surely pursue your interest but you will also have to take note of certain factors for ensuring success.

As a large number of entrepreneurs are starting up their own venture, you should always be prepared to face a tough competition once you embark on the venture. Apart from that, you should also be prepared to compete with the other existing companies in this field. In order to stand firm in this field, it is important for you to have the right publicity skills with you.

When it comes to the publicity of your small business, you need to know that slogan writing plays an important role. If you can write an effective slogan for advertising your business, you will surely be able to attract more clients and customers. To write an effective slogan, you need to follow some simple rules.

The first and foremost thing in this case is the idea that is working behind the slogan. Know the purpose of writing the slogan. If it is meant for advertising the launching of your company, it should have that greeting note. However, if you are planning a slogan for announcing a special discount or deal offered by the company, you should focus more on the offer.

Whatever be the purpose of writing the slogan, you should keep in your mind the theme of your business and ensure that it perfectly matches with that theme. If the slogan does not match with the idea of your business, you might not be able to get the desired results from it. While writing a slogan, make sure that you pick smart words that have the potential of attracting the attention of the audiences. Also ensure that the slogan that you write is grammatically correct. A little mistake in the sentence will cast a bad impression on your company.

When you are writing a slogan for a small business, you can surely take up the task on your own if you have expertise in such jobs. However, if you are not confident enough about writing the slogan, you can surely take the assistance of the professional slogan writers or the copywriters, who are ready to take up the job in exchange of some money for the work.

4 thoughts on “How to Write an Attractive Slogan for Your Small Business

  1. Sheshachal Reply


    This is very good web site for to get the Idea about the business and how to do that business. Thanking u for helping us.

    I am from karnataka, working as IT profession in linux admin side. I want to do a small scale business through internet up to 25 to 30K. Can you suggest me what type of business I can do.

    Thanks & Regards,

    • Scott Wilson Reply

      Hello Sheshachal,
      Online Publication is the best business you can think of. Start a blog, hire writers, add some quality content on regular basis and that will help you earn some good money.

      You can also start freelancing for the work you are currently doing.


  2. LV Reply

    I know a lot about this topic so please fogvire the length of this reply. I have a lot of good info for you. I am a mother of two little girls who are actually tugging on my arm as I write this so I will try to be brief. Many people are looking for work from home companies. All the scams definitely create a big problem but also, there is a problem of people misunderstanding the difference between work from home jobs and work from home opportunities. There really are not work from home. To get that you have to start working for a company in their offices first, then they MAY allow you to take the job home. Most of the work from home opportunities that are legitimate offers are not an hourly pay type job. They are business opportunities that help you in starting your own business from your home.What you should do first is to decide if you are simply looking for an hourly rate type job or if you are looking for more of an opportunity for additional income such as what you would make in your own business being your own boss from home. Many say a JOB stands for Just Over Broker and I have found that to be true as well. I never got anywhere working for others. Small home businesses have some small costs involved, less then $100 to start is reasonable and I would stay away from those wanting $300, $500 even some asking for $1000-$5000. It doesn’t cost that much to start and run a home business so you shouldn’t pay it. The real ones will have a small monthly overhead as well. Should be around $50 a month but no more then $75. And everything should be included from your web sites to training and team support to back office accounting and booking. It’s ok to pay this overhead because it’s a business, they cost money. It’s not reasonable to assume you can run a business from home with a website and more for free so do keep that in mind as you search. If you are coming across places that say free then I would RUN done’t walk the other way! They never are. I tried them many a times and 3 weeks later I had to buy this and 6 weeks later that. After 6 months these free businesses had cost me over $800 on average.Ie’m a stay at home mom of two little girls as I mentioned, ages 1 and 3. I work about 15-18 hours per week for a National Medical Benefits Company. This is a home business, a nationally known and reputable home business which is what you need to make sure you are looking for. I have been with the company almost a year now and I make over $2000 a month! In your first month, depending on how many hours you can work, I have seen people make anywhere from $300 to over $3000. And your income will increase each month because we get paid residual income as well. If I continue on as I am going at the end of the year I will be making $5000 a month. My friend Becky from South Carolina started 2 years before me and she is now making $95,000 a year with this company.The best part is they have 401(k), direct deposit, life insurance and a benefits package most of which you get from day one. In addition, there are no products, no hard selling or pushing, no cold calling, no home parties and no telemarketing! That was VERY important to me.I absolutely love working with them and I can’t believe I am making what I am making and in so few hours per week. The neat thing is there are other people on your team that you work with so you are never alone. You have great team support and you get to know the other people on your team pretty well. The support is great but I have made wonderful friends as well. I think thats important too, especially being at home!I was a bit apprehensive at first because I know a lot of companies are not legit but this company is the number one National Medical Benefits Company in the US. They are a member of the US Chamber of Commerce, and the National Association of Dental Plans and the owner of the company actually sits on the board of The Consumer Health Alliance to which we are also members. Also they were featured in The New York Times, Wall Street Journal Time Magazine and the American Medical Reviewed. Even e’60 Minutes e’d with Morley Safer did a big special on this home based business.Even more then all this is they are accepted at over 100,000 retailers nation wide. These are fortune 500 companies like Sears, Target, Walgreens, CVS, Wal-mart, Publix and more. These companies would never work with a company that was any thing less then reputable. That made me feel very good about working with them knowing they were accepted at these stores that I frequent. Also now of course being with them I get the dental and vision benefits for free and I saved over $150 on my last visit to the dentist! That’s just a beautiful perk! : – ) When I first started I just felt very safe with them, that and my friend was already making so much money with Ameriplan. But at this point I feel a sense of security financially that our family has never had before. That plus LOVING what you do? What could be better? Check them out! Just type in in your web browser.-AmyThis answer has been chosen as a Best Answered more then 14 times!

  3. niranjan Reply

    Hi, This is very good web site for to get the Idea about the business and how to do that business. Thanking u for helping us. I am from Tamilnadu. I am studying corporate secretary ship ,I like to do some non-profit business in future can you give some ideas to start business in small investment.

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